Renzo Rosso, the Founder and President of OTB, was honored with the Special Film Impresa-Unindustria Award for creativity for his docuseries MADE – Made in Italy, Made Perfectly. The award ceremony took place during the second edition of the Film Enterprise Award, an initiative by Unindustria with the support of Confindustria. This event aimed to highlight the values of companies and their employees through the art of cinema.
During the discussion, Renzo Rosso spoke about his Group’s commitment to supporting Italy’s fashion sector supply chain through initiatives like the MADE Campaign and CASH project. He shared his vision for the future growth of Italian fashion worldwide while emphasizing that artisans and creative directors play equal roles in creating products.
Rosso created MADE docuseries to showcase Italy’s talented artisans who bring luxury goods to life. He believes that these small producers and craftsmen are true artists who should be recognized for their unique skills and contributions to the industry. The MADE Campaign aims to honor their work and inspire more young people to pursue careers in this field.
Overall, this award ceremony highlighted the importance of recognizing Italian artisans’ talent and dedication in promoting their craftsmanship on a global scale. Renzo Rosso’s commitment to celebrating Made in Italy products is a testament to his passion for promoting Italian fashion worldwide.
